ATARAXI- IT’S A STATE OF MIND
GENDER NEUTRAL/GENDERLESS/ GENDER FLUID/ CALL IT WHAT YOU WANT/IF YOU LIKE IT WEAR IT
ATARAXI, derived from ataraxia, is a teaching of Epicurean philosophy, the pursuit of hedonism.
Founded by Creative Director Rebecca Haddaway, a graduate from The London College of Fashion. Named LCF student of the year and winning the prestigious LCF craftsmanship award for her innovative designs, all while obtaining a first class honours in Fashion Design and Marketing. Rebecca has worked with international fashion brands, Margiela, New Era, Coach, i-D Magazine, Michael Van der Ham, Holly Fulton, John Lewis and Marques Almeida to name a few. Rebecca now presents ATARAXI.
Forged by the lack of necessity for gendered clothing, the irrelevance of seasons and the aspiration for gender equality. We produce luxury sports inspired, unisex, capsule collections in limited runs, enabling us to bring you quality designs on a regular basis.
ATARAXI has had international recognition, with U.S. Billboard charting Mikky Ekko sporting our designs, to British Korean Model Sang Woo Kim and Made in Chelsea’s Jamie Laing. As well as showing on the Mercedes-Benz international Fashion schedule at Malta Fashion Week and Awards.